Twitter Goes the Video Way - The Vine App for Your Visual Short Stories

You shared a tweet about  the latest product your company launched. It has all the catchy keywords and a link to a equally catchy video on Youtube. Add a picture of your product along with the tweet and the chances of it getting clicked increase manifold.

Now, imagine if you could add a short video right here in Twitter - a quick view of what you offer, with a link to a much more detailed video. I say the interest level of your audience will automatically increase. 

Twitter snapped up a video clip company called Vine in October 2012 and now the tree is bearing fruits. Just few days ago the Vine App was launched for iPhone and iPod users and is already hot news. The tie-up allows Tweeples to share short 6-min videos which are looped continuously . It remains to be seen is how long it take to launch an Android version and let the rest of the world join in. Unfortunately, since I am one of those who loves their Androids, I have been unable to post a video-story as yet.

For marketers there is definitely a huge scope…. Give a preview of your CEOs latest press interview, showcase the features of your products, make video testimonials go viral, show your event's highlights, or enable the recruitment folks to entice new talent by posting videos on company culture and fun@work stories.

You can see some great examples of how the Vine is already being used in the blog Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine.

You can also see a video on How To Post A Vine here: 

However, there is a bit of grey-area too. In these short few days Twitter has also seen numerous short porn videos. One can flag content as unsuitable but content has a way of slipping through the tightest grasp. Will the Terms of Policy change or will we see some Tweet-Policing? How will Apple respond to this considering it has, in the past, pulled off Apps with graphic sexual content (Vine, Twitter's New Video-Sharing App, Already Has A Porn Problem)?

What do you think? How will you use the Vine and the 6-sec video-storytelling?