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| Image courtesy of Grant Cochrane/ FreeDigitalPhotos.net |
Roses are Red, Violets are Blue: 14 Infographics to Say I
Love You that has brought together some fun ideas, if you are looking!
This day has a curious effect of us
marketers as well - suddenly all the ads and campaigns are about being
associated with cupids and hearts and of course, the colour red. And rightly so! With over 61% consumers
celebrating Valentine's Day and an average annual Valentine's Day spending of
$13.19 Billion, the market size is tremendous*. The average consumer in the UK
spends around $180 on their loved ones, in USA this number is somewhere around $122 and one sees the largest spends
across the Asian market with a whopping average of $268/ consumer.**
So how will you get the most of this day?
- · Starting your promotions early gives you a larger mindshare
- · Music-it-up : Catchy jingles and tunes always have a way of grabbing one's attention
- · Involve a "Dinner-for-two" contest - It's Valentine and people like to dine out
- · Get local radio channel to talk about your contest or 'Special-Valentine-Product'
- · Run specific campaigns for colleges and high-schools - Young love needs new gifting ideas
- · Don't forget that this day is also about gifting to relatives, colleagues and even pets
- · Offer a free customized card with every gift purchased
- · Start a 'Two is better than One' sale - offer discounts to couples or, even 'Buy One and Get One Free' offers
Here is a collection of some
infographics I came across on how marketers can leverage the day.
Source:
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